Betterlytics

Betterlytics is a self-hosted web analytics platform engineered for low-latency traffic tracking without third-party data collection. Instead of relying on client-side cookies or identity stitching, it pairs a compact script with a Rust and ClickHouse backend to store raw events and uptime checks directly on private infrastructure.

Why Betterlytics instead of Google Analytics

Google Analytics routes metrics through Google's ad network, forcing cookie banners and GDPR compliance overhead. For agencies and product teams, this adds friction and leaves data subject to platform changes and sampled reporting. Betterlytics treats analytics as first-party telemetry: it tracks pageviews and referrers without cookies, drops client IPs after geographic lookup, and stores events in your own ClickHouse database. Teams get clear traffic metrics, acquisition sources, and device profiles without consent banners or ad tracking.

The core trade-off balances marketing attribution against data sovereignty. Google Analytics links directly to Google Ads and offers automated predictive audiences, but it conceals data models and gates raw event exports behind BigQuery configurations. Betterlytics keeps event streams fully accessible, offering custom event tagging, multi-step funnels, and session replays without data sampling. In return, ops leads take on hosting: running Betterlytics requires Docker containers for Rust ingestion, ClickHouse, and PostgreSQL, plus sufficient RAM for analytical queries.

What it does well

• Compact script: The tracking script stays under two kilobytes and avoids ad-blocker filters, recording clean visits without slowing page loads.
• Consolidated site monitoring: Combines traffic analytics with HTTP uptime checks, SSL expiry alerts, and Core Web Vitals, letting ops leads retire redundant ping tools.
• Unsampled ClickHouse storage: Executes queries over millions of events rapidly without truncating rows or forcing statistical rollups.
• Funnel and journey tracking: Maps multi-step conversion paths across custom event properties to identify user drop-off points without commercial SaaS tiers.
• Multi-tenant site management: Allows agencies to configure separate client dashboards, custom roles, and OAuth logins under isolated domains.
• Privacy-friendly session replay: Reconstructs visitor navigation and interaction flows without capturing input values or writing persistent browser tokens.