Relaticle

Software engineer Manuk Minasyan built Relaticle to provide teams with a self-hosted CRM where AI agents operate as first-class participants rather than costly subscription add-ons. Combining a Laravel and Filament stack with native Model Context Protocol support, the platform exposes sales data directly to external reasoning models without recurring seat fees. For agencies and ops leads, this architecture keeps pipelines and client accounts under strict internal control.

Why Relaticle instead of HubSpot

HubSpot concentrates value around a closed ecosystem where connecting automations requires proprietary API tokens, call limits, and tiered subscription plans. Relaticle takes an open approach centered on the Model Context Protocol (MCP), embedding a dedicated server into the application stack. External AI assistants running in Claude, Cursor, or local Ollama instances can inspect company directories, create contacts, and retrieve deal histories through thirty specialized MCP tools without API add-on surcharges.

The trade-off centers on convenience versus developer freedom. HubSpot delivers a turnkey marketplace of connectors for email, calendar booking, and accounting tools that require zero engineering maintenance. Relaticle replaces that catalog with standard REST endpoints, webhook triggers, and direct database access, expecting teams to write their own connectors or configure queue workers in PHP. Teams choosing Relaticle exchange off-the-shelf plugins for programmatic control, flexible schemas, and an environment where AI agents interact with sales data under self-hosted rules.

What it does well

• Production-ready Model Context Protocol (MCP) server with thirty tools, enabling external language models to inspect records, manage opportunities, and trigger pipeline actions over standard protocols.
• Approval-gated writes for the internal AI assistant, presenting proposed database updates as interactive cards so team members review changes before records are modified.
• Dynamic data modeling across twenty-two custom field types, supporting entity relations, conditional visibility rules, and field-level encryption without schema migrations.
• Multi-workspace isolation powered by five authorization layers, allowing agencies to segment client pipelines inside a single self-hosted deployment.
• Visual Kanban deal boards with customizable opportunity stages, stage probability metrics, and automated task assignments for sales reps.